How does Perfect World compare to other brands?

Our products are formulated to offer proactive health benefits, not just to be 'less bad for you.' They have no added sugars, very low naturally occurring sugars, and are sweetened with sweeteners from natural origins. We have lower calories than other brands, by weight. Keep in mind that ice cream has air (called overrun) and so looking at nutritional information per millilitres (ml) does not tell the entire story. Ice creams with high overrun (ie. lots of air) will clearly have lower calorie and sugar numbers when quoting in ml. Perfect World ice creams contain less air than many of the competitor brands yet when comparing in ml they still have the lowest sugar content by far, and the lowest calorie count bar one - a soft scoop with very high overrun. See chart below.

Also, our company only makes vegan products. There are a number of vegan alternatives on the market, and the vast majority are made by companies that use animal products in their other ranges.

What are your ice creams ‘free from?’

Our ice creams are gluten free, wheat free, soya free and vegan (so also lactose, egg and dairy free). We do not use any animal products at all. All production runs are laboratory tested to confirm the free from credentials.

What are Health and Nutrition Claims, and why should I believe them?

We all see many claims being made about foods, and many are not regulated. For example, the term ‘super-food’ has been banned for years in the EU but companies still use it regularly. It was banned because it is essentially meaningless. No food is “super” on its own – you should always strive for a healthy balanced diet. Foods that are healthy contain elements that have specific nutritional properties, and they have their own associated health properties. Health claims should be clear, understandable and scientifically certified. All of our health and nutrition claims come from the EU register of Claims which can be found here -

It looks like you have high carb counts; aren’t your ice creams suitable for low carb diets?

They are suitable! For carb counting diets such as Atkins, the polyol count needs to be deducted from the total carbohydrate number to find the available or ‘net’ carbs. EU labelling law does not provide for the inclusion of ‘available carbs’ on the nutrition table. Our ice creams have only around 2.5g of available carbs per 100ml/2 scoops, of with 1.8g is starch and 0.7g are naturally occurring sugars. This varies per flavour. See the individual flavour pages for specific info.

Where does your fibre come from?

Soluble gluco fibre is a technical name for liquid corn fibre. This specific fibre is 2x more tolerable to the human body than other dietary fibres such as inulin, which is commonly used in ice cream. Our ice cream is ‘high in fibre’ according to EU guidelines, and according to the British Nutrition foundation: ‘In the UK most people do not eat enough fibre (the average intake is 17.2/day for women and 20.1g/day for men). The recommended average intake for adults is 30g per day.’

Do we use palm oil?

We do not use palm oil or any palm oil derivatives, nor should anyone else!

What are Mono and diglycerides for fatty acids?

Our MDGs are derived from sunflower oil. MDGs are an emulsifier, which means it help keep the fats and water from separating. Some people believe that MDGs are transfats, but this is not the case. MDGs may contain some level of trans fats, but it is also true that all fats contain around 1% trans fats. Consider that MDGs are used in levels of 0.1-0.3% for emulsification in ice cream products and the potential transfats are a fraction of this amount

Can dogs eat your ice cream?

No. Dogs cannot eat many foods that are fine for humans and other animals. Dogs cannot tolerate xylitol, so please do not feed products containing xylitol to your dog! Here is a link to advice about dogs and xylitol -

Are polyols natural sweeteners?

Polyols are naturally occurring sweeteners that are found in fruit and veg. Xylitol is even produced by the human body - between 5 and 15g of it every day. Polyols are 5 carbon molecules (vs sugars which are 6). For commercial use xylitol is produced by converting birch bark xylan into xylitol via hydrogenation. The resulting xylitol is the same molecule that would be created by natural conversion processes. Erythritol is made by the fermentation of sugars (like alcohol, but it is not alcoholic!)

Legislation says that if there is greater than 10% of polyols in a product by weight, the statement ‘Excessive consumption may cause a laxative effect’ must be applied. The potential for this effect is due to it not being absorbed and passing though the gut. We have formulated our recipes to avoid this effect by a) using less xylitol than is indicated to be the dose to cause this. We used a Japanese study on the ‘non-effective’ dose of xylitol to set our xylitol level. Based on the study, an average sized UK woman can eat more than a full tub and experience no effect. b) We use erythritol, which unlike other polyols, is metabolized by the kidneys, so it does not have the same potential effect as other polyols.

Are your ice creams suitable for diabetics?

EU regulation recommends that food should not be labeled as ‘diabetic friendly’ or have mention of diabetes on pack. It is not firm in legislation, but we choose to follow the recommendation. We are often asked if our ice creams are diabetic friendly, and we cannot give medical advice. We can refer to the fact that we do not have any added sugars and that we have low naturally occurring sugars, which only add up to the equivalent of around one teaspoon per tub. These sugars come from the coconut milk, nuts and other natural ingredients. We have many happy T1 and T2 diabetic customers who write to us often, but if in doubt please consult your doctor.

How do you manage to be high in 12 vitamins & minerals?

We fortify our products with these vitamins and minerals, just as some cereal and drinks manufacturers do. We want our products to be as healthy as possible so we have selected a range of vitamins & minerals that many people don’t get enough of with a modern diet. For example we have included a vegan version of vitamin D for our vegan friends, rather than the more common version made from sheep’s wool!